A store builder comparison
UpAndSelling vs Shopify
Compare the cost and the work involved before choosing where to build your store.
USD 1,390 setup + USD 89/month for the website; optional shop + USD 30/month
Preview first. Check products, payments and legal details before selling.
Price, setup and store features
Shopify Basic US list prices, checked . Promotions excluded; taxes and local terms may differ. Follow the sources for current terms.
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| Feature | UpAndSelling | Shopify Basic (US) |
|---|---|---|
| Monthly plan | USD 1,390 setup + USD 89/month for the website; optional shop + USD 30/month Offer details | Basic: USD 39/month when paying monthly. Shopify pricing · 2026-10-20 |
| Annual billing | The website and optional shop use monthly subscriptions; setup is a separate one-time charge. Offer details | Basic: USD 29/month when billed yearly (USD 348/year). Shopify pricing · 2026-10-20 |
| Payment processing | Payment-provider fees are separate. Check your connected provider’s rates before selling. Offer details | Basic online standard card rate: 2.9% + USD 0.30. Other card types and international payments can cost more. Shopify pricing · 2026-10-20 |
| Third-party payment fees | Check payment-provider terms and the shop offer before activation; no zero-fee promise is made here. Offer details | Basic: 2% third-party transaction fee when using a third-party payment provider. Shopify pricing · 2026-10-20 |
| Setup time | Describe your business and review a preview. Products, payments and legal details need checking before selling; no measured launch-time guarantee. Offer details | Store setup time is not measured in this comparison. A generated design still needs merchant configuration. Shopify pricing · 2026-10-20 |
| AI site builder | Create a website preview from your business description; review generated content before publishing. Offer details | AI website builder and Sidekick assistant included. Shopify pricing · 2026-10-20 |
| Hosting and HTTPS | Hosting and HTTPS are part of the website offer. Offer details | Web hosting and an SSL certificate included. Shopify pricing · 2026-10-20 |
| Custom domain | Connect a domain with the website package; DNS setup and activation are required. Offer details | Custom domain connection supported; domain purchase is separate. Shopify pricing · 2026-10-20 |
| Products and inventory | Optional shop add-on for products and orders. Review your catalogue and payment setup before launch. Offer details | Unlimited products and inventory management included. Shopify pricing · 2026-10-20 |
This is a comparison published by UpAndSelling, not an independent review. Setup time has not been benchmarked for either product.